6 Ways a Website Can Boost Business Visibility
Introduction
You’ve had a business dream. You’ve worked feverishly to address all of the legal business details. You’ve told your friends and family that you’ve launched your business. You might have a store front with signage. Your branding is en pointe and your business cards are a lovely representation of your business. And then? Crickets. (Worst feeling ever!)
If you’re going to boost business visibility, you have to have a website. A stunning website is your digital storefront. A professional website will help your business scale by guiding potential clients to your services or products. A strategically-designed website with effective SEO can significantly scale your business in numerous ways. Keep reading to learn six ways a website can boost business visibility and help your business scale.
KEY TAKEAWAYS
A website is necessary if your business is going to be visible to potential customers. A strategic and optimized website will boost business visibility in six ways:
It gives your business visibility every second of every day.
It can reach a global audience to help your business scale more quickly.
A search engine optimized website will boost business visibility because it will rank higher with search engines and be more visible to potential customers (refer to 24/7 visibility and a global audience).
Credibility and trust are essential if you’re going to help your business scale. A website can develop these for your business.
It provides a cost-effective marketing tool.
It helps your business scale by connecting with clients.
6 Ways a Website Can boost Business Visibility
1. A website gives your business 24/7 visibility.
With 24/7 visibility, your business isn’t reliant on the operating hours of a physical business. Potential clients can learn about your business, book appointments, and make purchases—even after you’ve locked your front door. Your business is working around the clock, and you don’t have to.
2. A website can help you reach a global audience.
Expand your audience reach with your website.
With a global audience just waiting to connect with your business, why would you limit your business reach to a specific geographical location? By creating worldwide visibility, you can reach potential clients around the globe. This expanded reach can grow your customer reach and significantly scale your business.
3. A website can earn search engine visibility.
A stunning design and strategic copy are only part of the equation for online visibility and business growth. Your website must also be optimized for search engines like Google, Yahoo, and Bing. Search Engine Optimization (SEO) utilizes keywords and other strategies to help your website rank when potential site visitors search online. By optimizing your website with relevant keywords, high-quality content, and other SEO techniques to provide the best chance for your website to be ranked by search engines. A website that is ranked higher by search engines will give your business more visibility and greater opportunity for business growth.
4. A website builds business credibility and trust.
A website that reflects professionalism and visual appeal can build your credibility with potential clients. Your website needs to be strategically designed to reach your target audience, showcase your services and expertise, and provide a powerful call to action. Your website should include certifications and awards you’ve earned, testimonials from previous clients, and a clear problem/solution format to convince potential clients of your ability to help them.
5. A website is a cost-effective marketing tool.
By using your website to market your services or products to your target audience, you can drive traffic to your website without spending your entire inheritance (if you have one) on advertising. By marketing through email campaigns and social media, you can draw potential clients to your website. This gives your business more visibility and helps your business grow—and keeps your pennies in your pocket.
6. A website helps you connect with clients.
Your website provides a way for you to connect with clients. You should consider linking a contact form (you can check out mine here) and/or a live chat option to your website. Blog posts and a section for FAQs will encourage your potential clients to interact with your website and learn more about you and your business. These tools help you address questions or concerns your target audience might pose. You should consider these methods to engage potential clients and strengthen your relationships with existing clients.
ARE YOU CONSIDERING CREATING YOUR OWN WEBSITE? GRAB THE GUIDE BELOW!
Conclusion
A beautiful, strategic website is an essential tool to boost business visibility and help your business scale. By investing in a professional website that is optimized for search engines, you can exponentially increase the accessibility, visibility, and credibility of your business. You will engage global clients through inexpensive marketing and engagement tools. Because a website provides 24/7 access to your business, your clients can engage your services or shop your products after your business is closed for the day.
If you haven’t invested in a professional website, or if your website needs an overhaul or refresh, I would love to learn about your business, your branding, and your website goals. With this information, I will create a stunning, upscale Squarespace website that is customized to draw your target audience and optimized to give your business the search engine visibility it deserves. To start the website design process, book your free, no-obligation consultation today!
